Continuing its long-term global development strategy, PSG has signed a new sponsorship agreement with a Japanese sponsor during its current pre-season stage in Japan.
According to L’Equipe, the new sponsor in question is Brilliantcrypto, and the contract will span two years, bringing the Parisian club a sum of 5 million euros per season. This new collaboration is part of PSG’s strategy to strengthen its presence and impact on an international scale.
« PSG has just signed a two-year contract with a new local sponsor, Brilliantcrypto, which offers a sustainable mobile game where players can win authentic gemstones, » L’Equipe reports.
« This global partnership, excluding France and China, will generate approximately 5 million euros per year for the club, which already benefits from an agreement with crypto.com, established in September 2021 following the signing of Lionel Messi. Brilliantcrypto sought to partner with the 2023 French champions due to their emphasis on esports. »