PSG Opens Official Store in the Heart of London

Paris Saint-Germain continues its expansion: following Las Vegas, an official boutique has now opened in London, right in the heart of the city.

Paris Saint-Germain and Lids have opened a new official PSG store on Oxford Street, the famous London thoroughfare.

« The Parisian Club is the first non-British sports club to establish itself in the English capital as part of its innovative strategy to develop a permanent retail network in the world’s largest cities, » announced PSG in a statement.

PSG already has boutiques in Doha, New York, Los Angeles, Tokyo, Seoul, Miami, and most recently, Las Vegas. Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, is delighted with this new boutique: « London is one of the world’s greatest cultural capitals, a unique source of inspiration. Paris Saint-Germain is very proud to be the first foreign club to establish itself here, especially in one of the most famous and dynamic shopping avenues. This expansion demonstrates the club’s remarkable ability to deploy its brand wherever football reigns. Once again, Paris Saint-Germain is delighted to be close to its British fans and to offer them an immersive Red & Blue experience. »

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