Ligue 1 set to change name, McDonald’s New Partner

The Ligue 1 Uber Eats could become the « Ligue 1 McDonald’s, » announced french journalist Daniel Riolo on RMC.

The partnership between Ligue 1 and Uber Eats is soon coming to an end. According to Daniel Riolo on RMC, the championship will undergo a naming change.

« All commercial negotiations in French football revolve around PSG. I’m sorry, but that’s the truth. Uber Eats wanted to continue, but with much less contribution considering the audiences on Prime Video. Especially since there weren’t many for this naming… And Vincent Labrune received a substantial sum on his desk from the top. It’s McDonald’s, but they don’t want it to be known for the moment because they haven’t planned the communication yet. They’re working on it, » assures the RMC Sport consultant.

The LFP would thus bring in more money. With the new partnership, it would be 20 million euros (compared to 15/16 million per year with Uber Eats and 8 million with Conforama previously). The contract with Uber Eats expires at the end of the current season.