PSG opens store in Las Vegas

PSG is continuing its policy of international expansion: a store has opened in the USA, in Las Vegas.

PSG in the capital of vice. But not to offer poker or blackjack. No, to open a shop.

“As the United States prepares to host the next World Cup in 2026, Paris Saint-Germain is strengthening its physical presence in the country with the opening of a new store in the heart of the legendary Las Vegas, world capital. entertainment. Like the other official shops of the Club, this one is operated within the framework of the partnership concluded with Lids in 2021″, explains the PSG in a press release.

It is the Club’s 3rd official store in the United States after those located on Fifth Avenue in New York (2022) and most recently Miami (March 2023).

Fabien Allègre, Chief Brand Officer of Paris Saint-Germain: “The opening of a new Paris Saint-Germain store in Las Vegas demonstrates the Club’s tremendous development potential in the United States, where we are further strengthening our presence. This is our way of responding to the growing passion of the American public, which acclaims our products a little more each season. We are proud to now be able to offer them an immersive experience at the heart of our brand from Las Vegas. »