PSG has become an international brand, more than just a football club. The NBA franchise, the Los Angeles Clippers, has taken inspiration from Paris’s success.
The PSG is making its mark in the United States, in New York and beyond. Its commercial success now extends beyond football. The PSG has become a fashion brand, inspiring NBA franchises, which are usually quite adept in this arena.
The Los Angeles Clippers have changed their logo, with the team’s president stating that they drew inspiration from PSG: « We studied several franchises. If you look at the PSG logo, many people wear it and don’t even know it’s a European football team. They simply think it’s cool and represents a place they love, » said Gillian Zucker.
Upon closer inspection, indeed, the inspiration is strong, particularly in the logo that will be featured on the court. The text placement, the design…
Andrew Karson, vice president of marketing for the Nets, also recently stated, « PSG is one of the leaders in professional sports in building a brand on a global scale. It sits at the intersection of sports and lifestyle culture. We believe there is much to learn from PSG. »
