Javier Tebas Surprise Praise PSG’s Brand Development
Javier Tebas, the president of La Liga, has congratulated PSG, particularly for its development as a brand.
PSG has evolved into a global brand, beyond just being a football club. The president of La Liga couldn’t find anything negative to say about the matter, even upon careful consideration. « With all its flaws, PSG has built a brand over the past ten years. Ligue 1, on the other hand, still needs to work more on its brand, » explained Javier Tebas to L’Equipe.
However, he believes that Ligue 1 is in danger. « In the short term, Mbappé’s departure is not good news, but the strategy of the LFP (Ligue de Football Professionnel) must be designed for the medium and long term, » added the head of the Spanish league.
The president of the Spanish Football League also discussed the case of Kylian Mbappé. « There is a 99% chance that Mbappé will sign with Real Madrid. Mbappé’s arrival is great news for Real and for Spanish football. He is one of the best players in the world. Along with Bellingham and Haaland, he is one of the three dominant players on the planet. »